:: Best Research :: Services ::

At we have a broad quantitative and qualitative methodological portfolio, we also have the capability of designing personalized studies according to the specific needs or research objectives of each client.

Communication and Advertising	Habits and U&A
Corporate Image and Brand Building	Pricing and Elasticity
Sponsorship ROI	Channels and Merchandising
Product Research Development	CRM (Custom Relationship Managment)

Quantitative and Qualitative
Advertising Pre-Test
Concept Test
Promotion Test

Quantitative
Advertising Tracking (Post-Test)
Advertising Day After Recall (DAR)
Concept Benefits Sort

Qualitative
Brainstorming

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Construcción de Marca e Imagen Corporativa

Quantitative and Qualitative
Brand Equity
Image and Positioning

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Quantitative
Sponsorship ROI indexs

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Quantitative and Qualitative
Screening Test
Blind Product Test and Identified Product Test (BPT & IPT)
Sniff Test
Concept and Product Test
(ICPT)
Package & Label Test
Name Test
Shelf & Show Test

Quantitative
Buyer Reaction Research in Situ

Cuali-Quantitative
Home Immersions (Ethnographic)

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Quantitative and Qualitative
Usage habits and Attitude studies
Needs, Breaks and Shopping Motivators

Quantitative
Awareness, Trial & Usage Tracking –Actual Markets and Trial Markets-
(Awareness, Buy and Usage Habits)

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Quantitative
Price Sensitivity Meter
Conjoint Analysis

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Quantitative
Dynamic Store Panel® (Store Audit)
–personalized of Multicliente-

Qualitative
Shopper Habits In Situ

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Quantitative and Qualitative
Satisfaction and Client Loyalty
Mystery Shopper

Quantitative
Market Segmentation
(by attitudes , psychographic or based on searched benefits)

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