With the combined experience of the directive team here at , the company gives its clients accurate solutions that can easily adapt to their research needs, maintaining a flexible and customized service.

At all of the processes involved throughout the research project are made “in house” with the purpose of offering our client very competitive prices with the highest quality and precision standards.

Our Field Team

To obtain reliable, consistent, and clear results that allow our clients to make successful decisions, one always has to start by a good field job. 

Unlike the common denominator among many marketing research agencies in Mexico, at we firmly believe that in order to guarantee absolute quality it is best to control everything at home. This is why we have a solid field department, which is integrated by more than 150 investigators, 25 supervisors and a staff of more than 15 operative executives, among which we find coordinators and managers led by experts in different research methods backed up by more than 15 years of experience.
Our field research team has a lower rotation level than the average in the industry, this is because the company offers career plans for all of its members as well as constant training and qualification before and once they become part of the team.

Qualitative Research

This type of research has an exploratory nature.  It´s main function is trying to interpret and give value to the most subjective aspects of consumer behavior.

In order to achieve its objectives, qualitative research uses diverse techniques and tools of research that have been developed by different sciences specialized in the study of human behavior such as psychology, sociology, anthropology and semiotics.

At we have a team of specialists that are very experienced in the techniques and tools used in this type of research such as:

Focus Groups Depth Interviews Ethnographic Studies Customer Satisfaction and Service Evaluation Mystery Shopper Image and Positioning Studies Brand Equity back

At , we focus in providing our clients with answers and points of view about the topic they wish to investigate as opposed to just handing data.

The analysis of the information obtained in a research project should not only be a numeric reference but a source of knowledge about consumer behavior that allows our clients to see beyond the obvious to direct their strategies in a more effective manner.

To obtain a good result in any research project we know that the fundamental aspects are:

To assign enough time to define and comprehend the problem or situation.

To always use an adequate methodology to design the study and to formulate the correct questions when preparing the survey.

To think in the different forms we can analyze the information before applying the surveys.

The statistical analysis is made by a specialized team who has great experience in descriptive based analysis and predictive methods, using multivariate techniques and models.

Recollection Methods

has the infrastructure necessary to research using the following methods: 

Face-to-face interview.
Door-to-door.
Interception and immediate recruitment.
Central Location Test
In Hall Test
Computer Assisted Telephone Interviewing (CATI).
Computer Assisted Personal Interviewing (CAPI)
Handheld Assisted Personal Interviewing (HAPI)
Computer Web Aided Interviewing (CAWI)

back